Case Studies

Case Study #1


Assignment: Redesign the cover and inside pages of an internationally distributed consumer photography magazine with the primary goal of increasing newsstand sales.

Cover Challenge: (1) Create a new name for the magazine. (2) Get readers to actually “see” and ultimately pick up the magazine from the very crowded newsstands of Barnes & Noble and other upscale book/magazine retailers.

Inside Pages Challenge: Upgrade the look, usability and navigation of the pages.

Outcome: Responsible for entire project, from concept to implementation. New cover design increased newsstand sales by 67%. Was then asked to lead a team to redesign the entire magazine, front to back. PhotoWorld Magazine has since doubled its subscription base and was recently sold for a healthy profit.

“Our revenues have increased a whopping 67% since GraphiCom redesigned our magazine. GraphiCom has a keen sense of creating just the right mix of design and marketing. They are ON TIME with major deliverables and they LISTEN to their clients; two critical measures for success.”

Ed Balian, Ph.D., Publisher of PhotoWorld Magazine

Case Study #2

Client: OREC Professional Marketing Systems, Inc.

Assignment: Create the most professional looking orthodontist patient handbooks in the industry

Challenge: To create 2 compelling, easy to understand yet professional patient handbooks, one appropriate for children and teens and one appropriate for adults.

Outcome: Responsible for entire project, from concept to implementation. Since the release of these new patient handbooks, OREC has enjoyed record sales of these books to orthodontic practices throughout the United States and abroad.

Adult Orthodontic Patient Handbook
Child/Teen Orthodontic Patient Handbook
“Since GraphiCom redesigned our existing products and collateral we’ve experienced a substantial increase in sales revenues.”

Jessica Swift, V.P. Operations, OREC Corporation

Case Study #3

Client: Javo Beverage Company

Assignment: Design all marketing and training materials, product packaging, POP, POS and trade show display materials for Javo’s launch of coffees, lattes, frappes and other specialty beverages.

Challenge: Introduce and differentiate Javo’s line of fine coffees and specialty drinks to potential distributors, within an already crowed and competitive market.

Outcome: Responsible for the development and delivery of all marketing, packaging and POS/POP materials. In the year since managing Javo’s marcom, their stock has gone from $14 a share to $46 a share. Distribution has increased substantially and now includes private label distribution by Wolfgang Puck, California Pizza Kitchen, Circle K convenience stores,  and many others, both here and abroad.


Frozen Yogurt Packaging
Ice Cream Bar Packaging
POP/POS Materials
Sales and Marketing Collateral
PowerPoint Slide Presentation Graphics
Trade Show Graphics
“We are usually on extremely tight deadlines with the development and delivery of our marketing materials. GraphiCom consistently delivers what we need within hours, many times within the same hour! If only all our vendors were this responsive!"

Gary Lillian , President, Javo Beverage Company

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