We Track, Measure and Report the Results
 
 
 
 
 
   

We Track, Measure and Report the Results

Once your email campaign is sent, we begin tracking the results. Recent studies show that you will get about 80% of your responses within the first 48 hours. (Another reason email marketing is so attractive - the results are FAST!)

What We Track:

Our reports can be extremely detailed, such as the actual activity of each email address (did they open the email, did they click on any links, did they forward it to a friend, etc) or they can be summary reports. Unless you request otherwise, at the end of 48 hours we will send you a Summary Report in Excel format that includes the following:

Attempts
Total number of subscribers a campaign was sent to.

Bounces
Those email addresses that were reported as being temporarily or permanently unavailable. An email address may be permanently unavailable because it is no longer in use. Temporary unavailability may be due to a full mailbox or system problems.

Deliveries (Impressions)
Deliveries = Attempts – Bounces. The number of emails that were accepted by the destination service provider. Not all deliveries are properly delivered. Some may be filtered out by the service provider or the subscriber’s email software.

Total Opens
The number of times a campaign was reported as being opened. Only HTML email can be tracked in this way. Even then, some email software can be used to prevent the opening of emails from being reported. Also, if the campaign is opened without an Internet connection present, the opening will not be reported. Just because an email is reported as being opened does not mean it was read. This figure may include multiple opens by the same person, but repeated opens in quick succession by the same person are treated as a single open. We watch this stat very carefully and seek to improve subsequent campaigns by modifying things like adjusting your content, choosing a different subject line and changing the "from" name.

Unique Opens
Unique Opens are similar to Total Opens, except that only a single open per person is counted.

Total Clicks
The number of times a campaign or individual link was successfully clicked. This stat may include multiple clicks by the same person, but repeated clicks of the same link in quick succession by the same person are treated as a single click. Over time we can improve your click rates on critical links by working on how they are presented within a campaign and by targeting them only to the people for whom the links are most relevant.

Unique Clicks
Unique Clicks are similar to Total Clicks, except that only a single click per person is counted.

Open and Click Rates
Open and click rates are reported as a percentage of deliveries.

Change vs. Previous
This is the change in a given metric between the current campaign and the previous campaign. Where it shows a percentage, it is showing the change in percentage rather than the percentage change. That is, a change from 10% to 15% is shown as a change vs. previous of 5% rather than 50%.

Change vs. List Average
This is the difference for a given metric between the current campaign and the average for the entire list as calculated on a nightly basis. Where it shows a percentage, it is showing the change in percentage rather than the percentage change.

 


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