We Modify the Content Based on What Worked
 
 
 
 
 
   

We Modify the Content Based on What Worked

Email Marketing is a Process

Once we've analyzed the reports, we offer suggestions for your next campaign. As any direct mail professional will tell you, the first rule of direct mail marketing is test, test, test. The same is true for email marketing. Successful email marketing comes from learning from past performance and testing new campaigns against those with the best success.

What excites marketers the most about email marketing is that it is so immediately measurable. You would never be able to track, measure and analyze the results of other types of marketing so fast and comprehensively as email marketing! Print ads can't do it, TV ads can't do it, even web sites can't do it. Marketers have been begging for some sort of ROI index on their marketing efforts for years. Email marketing provides just that! A fast, accurate and meaningful way to measure ROI.

In a recent report released by the Winterberry Group, email outperformed both direct mail and telemarketing in generating sales. According to the New York-based consultancy, email generated 17% more sales (per marketing dollar spent) than direct mail. This is remarkable when you consider that the ROI on email marketing is, on average 23 times higher than the ROI for direct mail!

Bottom Line:

  • Email marketing generates 17% more sales (per marketing dollar spent) than direct mail
  • The ROI on email marketing is 23 times higher than the ROI for direct mail.
 


FREE! Receive GraphiCom's 2006 E-Mail Marketing Executive Summary Guide FREE!

The 2006 edition contains an Executive Summary of the latest in email marketing trends, current best practices and other "how to" information. Get your copy FREE, just by signing up to GraphiCom's e-Marketing newsletter, which is also FREE!

* Email Address:   
* First Name:   
* Last Name:   
* Company Name:   
* Interests:   Please check all that apply
E-Mail Marketing
Print Collateral (Brochures, Catalogs, etc.)
Advertising (Trade, Consumer, etc.)
Web Site Development
Interactive (Flash) Collateral
 
 
 

GraphiCom Site Map

HOME
PRINT DESIGN
WEB DESIGN
FLASH DESIGN
E-MAIL MARKETING
= indicates where you currently are
Designed by GraphiCom
Copyright 2006
ALL RIGHTS RESERVED