Manage List Activities, Like New Subscribers, Bounces and Refer-a-Friend
After we develop your SIGN-UP
FORM for your website as a means of growing your subscriber
base, we begin tracking all those who do sign-up. Their information
automatically gets added to your database and you are sent
a notification email whenever a sign-up occurs. (You can elect
not to receive these notifications if you want).
In addition, we also track all subscribers' content
preferences and interests, when they sign up, which automatically
gets added in your database as well. This makes it very easy
to generate targeted audiences in which to send targeted campaigns.
BTW: Your subscribers can modify their content
preferences at any time. A specific button for that is included
at the bottom of every email campaign sent, along with an unsubscribe
button (required by the CAN SPAM Act of 2004). We also include
a Forward to a Friend button as well. In fact, one of our reports even
shows how often this button was used!