Compliance Issues

We fully comply with the CAN-SPAM Act of 2004.
The CAN-SPAM Act (Controlling the Assault of Non-Solicited Pornography and Marketing) went into effect January 1, 2004. We strongly encourage you to review the entire contents of the Act by clicking here:

http://www.ftc.gov/bcp/conline/pubs/buspubs/canspam.htm

As a courtesy, we've included a rundown of the law's main provisions:

  • It bans false or misleading header information. Your email's "From," "To," and routing information – including the originating domain name and email address – must be accurate and identify the person who initiated the email.
  • It prohibits deceptive subject lines. The subject line cannot mislead the recipient about the contents or subject matter of the message.
  • It requires that your email give recipients an opt-out method. You must provide a return email address or another Internet-based response mechanism that allows a recipient to ask you not to send future email messages to that email address, and you must honor the requests. You may create a "menu" of choices to allow a recipient to opt out of certain types of messages, but you must include the option to end any commercial messages from the sender. Any opt-out mechanism you offer must be able to process opt-out requests for at least 30 days after you send your commercial email. When you receive an opt-out request, the law gives you 10 business days to stop sending email to the requestor's email address. You cannot help another entity send email to that address, or have another entity send email on your behalf to that address. Finally, it's illegal for you to sell or transfer the email addresses of people who choose not to receive your email, even in the form of a mailing list, unless you transfer the addresses so another entity can comply with the law.
  • It requires that commercial email be identified as an advertisement and include the sender's valid physical postal address. Your message must contain clear and conspicuous notice that the message is an advertisement or solicitation and that the recipient can opt out of receiving more commercial email from you. It also must include your valid physical postal address.

There are also other rules concerning the labeling of sexually explicit content, but Graphicom NEVER accepts clients who wish to engage in this type of email marketing, nor do we EVER accept clients who wish to broadcast any illegal, unethical or misleading content.

The law also notes that a "transactional or relationship message" (email that facilitates an agreed-upon transaction or updates a customer in an existing business relationship) may not contain false or misleading routing information, but is otherwise exempt from most provisions of the CAN-SPAM Act. GraphiCom complies with the CAN-SPAM Act of 2004 no matter what type of message is being sent - whether to an existing business relationship or otherwise.

 

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