Steve Kellogg
President

About GraphiCom

Its not often you find a graphic designer with over 10 years of professional marketing experience. My name is Steve Kellogg and I am the President of Graphicom. I work directly with you on every project. My career includes:

  • 10 years experience developing marketing collateral for a diverse range of clients, including those in the Medical, Manufacturing, Telecom, Financial, IT, Government, Consumer and Retail business sectors.
  • 12 years experience as VP of Marketing within the Wireless Communications Industry, developing marketing programs for VeriZon Wireless, AT&T, US West, 360 Communications, LA Cellular, Nextel and other regional cellular carriers.
  • Published author, marketing consultant and guest speaker at trade organizations.

This broad range of expertise has provided me with a very clear understanding of why potential customers even bother to review your print, web, interactive or email marketing collateral in the first place. Why? Read on...

The Truth About Sales Collateral

We’re all being bombarded with information these days. More direct mail, more e-mail, more voice-mail... more everything! It’s overwhelming!

I know we like to think that our collateral will be studied and reviewed word-by-word, page-by-page. But because of today’s sheer volume, most people look at your collateral, whether it’s in print or on the web, much like they look at a billboard going by at 60 MPH! How quickly you are reviewing this website for instance? See what I mean. In short, most people will only give you 20 seconds to decide whether or not your materials are worth further review!

Why Our Designs Work

There is really only ONE reason why people will ever bother to look at your collateral: To see if it will meet their particular need.

Potential customers want to read about you only after they know "what's in it for them". Whether in print, on the web, by interactive methods, or even in an email, your marketing collateral MUST first meet a viewer’s need!

We’re Experts at Proving Your Credibility

Now that you’ve got the interest of a potential customer, the next big step is to prove your credibility. Everyone says they have the best products, the best services or the best price. Unless you can prove your claim quickly, it’s all just “blah, blah, blah” to a potential customer and...your 20 seconds are up! We’re experts at visually establishing your credibility!

We’re Experts at Igniting Viewers into Taking Action

If your collateral can visually solve a problem and then prove your credibility, then igniting viewers into taking action is much easier! A good design makes it very clear what you want viewers to do. People don’t have time to try and interpret what action you want them to take. We’re experts at developing a clear road map within your print, web, interactive and email collateral that leads viewers directly to your desired outcome.

 
 
 
 


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